4 "Short & Sweet" Tips for Online Communications
I am continually amazed at the poor quality of the messaging in many corporate emails and websites.
Here are my 4 "short & sweet" tips to keep in mind for communicating effectively online:
Here are my 4 "short & sweet" tips to keep in mind for communicating effectively online:
1. Grab the viewers with your first words. You only get a few seconds to grab their attention and keep them.
2. Keep your communications concise and focused--eliminate all the "blah, blah, blah." It's a turn-off.
3. Eliminate attachments where possible. Most people don't open them up.
2. Keep your communications concise and focused--eliminate all the "blah, blah, blah." It's a turn-off.
3. Eliminate attachments where possible. Most people don't open them up.
4. Finally, you never know how your message is being received unless you do take the trouble to find out. Use online analytics and get feedback from your audience.
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