I recently helped my client, CCC Diagnostics, launch a new website for DirectHit Test Panel for Breast Cancer .  This new test panel helps physicians determine which therapies are more likely to work for individual patients.

The challenge was to revamp their current, "scientific-focused" CCC Diagnostics Site so as to appeal to and be understood by both physicians and patients.  On the new site , I helped my client accomplish the following:

1.  Shift their brand from CCC Diagnostics to their trade name, "DirectHit" which included migrating their messaging from cccdiag.com to directhittest.com .

2.  Tighten up and focus the messaging to appeal to both physicians and patients.

3.  Working with the web designer, we significantly changed the "look and feel" of the site to make it friendlier and approachable.

4.  Simplified the navigation on the site by condensing sections and reducing the number of tabs.

I believe that we accomplished our goal.  The new site is clear, simple, attractive, and easy to navigate.

Now we will concentrate our efforts in driving traffic to the site, including through the use of social media.

The folks at CCC Diagnostics were a pleasure to work with.  They are really smart scientists, but their message needed to be refocused so that a larger body of potential clients and patients could understand.  We worked well together, and, I believe, everyone is thrilled with the end result.